Alvey Reels Website
Alvey Reels’ new website is a perfect example of how to successfully manage the key e-challenges facing companies wishing to market an extensive and ever-changing product range online. The site lists several hundred photographed products catering for every type of fishing enthusiast – yet it is quick and simple for a customer to find the right product. The site is self-managed, which means it is easily updated inhouse every week, or daily if necessary. The structure of the website also maximises marketing opportunities for Alvey Reels, and promotes the company’s passion for fishing through practical advice pages and a ‘show off your best catch’ photo gallery just for customers.
The website is an up-to-date electronic version of Alvey Reel’s award-winning full colour hardcopy catalogue, but with a host of features to ensure it is easy to navigate and ultra-friendly to use.
Customers can browse a range of product categories or quickly find a particular product via a search facility. When they find what they’re looking for, the page includes quick links to similar and related products – a great way to introduce beginners to what’s available and a fast way for experienced fishing enthusiasts to check out the latest gear and accessories. To complete the exercise, a few clicks of a mouse will reveal the location of the closest store carrying Alvey products.
According to Alvey Reels’ Director, Glenn Alvey, the enormous flexibility of the website and its ability to be updated inhouse are its greatest strengths. And this is a marketing tool that can only improve over time! On the drawing board are several further web development stages such as adding hyperlinks to stores or tackle shops stocking Alvey products so customers can purchase online, and more opportunities to involve and educate customers in all things fishing.
Visit the Alvey Website