Who is DesignByLook?

We provide a genuine mix of creative design solutions, friendly client service and a desire to make your visual communications the catalyst for your organisation’s success.

DesignByLook is one of Brisbane’s most established and progressive design agencies, trusted by clients to deliver striking and enduring results. Key to our longevity and results is how we communicate and collaborate with clients to create inspired designs.

Getting the brief right is where we start. Engaging with clients on strategy, brand positioning, key messages and design outcomes is what we do best.

We provide design solutions across the full spectrum of visual communication elements including brand identities, corporate stationery, websites, emarketing templates, annual reports, brochures, sales materials, signage, promotional literature, advertising, packaging, event displays and more.

Our work is judged by the results we achieve in increased awareness, enquiries, sales and profits – and by our peers who have honoured us with multiple industry awards.

While we service clients from nearly every industry, we also specialise in the education sector having delivered compelling design solutions in branding, websites and communications to over 15 schools.

Check out our folio View our awards

Meet your new best friends.

We are a creative and committed group that has been working together for over ten years. We respect and value each other’s talents and pride ourselves on our high quality work standards and building long-term relationships with our clients and business partners.

The friendly, approachable atmosphere in our office is an important part of who we are.
Read on to find out more about our team.

Brady Downes

Co-Managing Director & Account Director

Brady is the face of DesignByLook. He manages the business and works closely with all of our clients from beginning to end of each project.

A genuine, all-round good guy, Brady will expertly guide you through the design process ensuring you are listened to and informed at every stage. He is a fantastic mentor to others and a fountain of knowledge to all who work with him.

Kirsten Downes

Co-Managing Director & Designer

Very few designers in Brisbane can match Kirsten’s print design and production knowledge. A skilled logo and collateral designer, she understands the power of quality artwork and the role of detail in communicating a brand’s message.

While print is her passion, Kirsten also brings her skills and incredible eye for detail into the digital domain. With over 25 years’ experience, her expertise in branding, finesse and polished style have contributed to the success of our client’s projects.

Pete Roddy

Design Director

A devoted fan of football, Pete is the go to guy for web design and branding. Hailing from ‘Old Blighty’ he is best described as the agency’s creative guy without the ego.

Pete brings over 20 years experience in design and advertising to every project and is passionate about delivering innovative and unique design solutions that both wow our clients and is on brief. Not only does he understand how to integrate front-end web design with back-end functionality, but has also created numerous award-winning publications and brochures.

David Forshaw

Web Development Director

David is our laid back, guitar playing, web developer. Along with his extensive musical knowledge, he is our man for everything web-related. David strives for perfection and always gives 110% to every project he works on.

He has the rare skill in web development of being able to design websites, understand the technology and applications, and be able to actually communicate this to clients in general terms. A win-win for all of us!

Anita Beasley

Strategy & Marketing Director

Anita is our results-focused strategist. She is adept at developing brand strategies that nail our client’s brand essence and positioning. With over 20 years experience in client/consultancy roles she has an immense wealth of marketing management experience. Anita writes marketing plans and advises on marketing campaigns and execution across branding, communications and digital.

She also has a background in PR and is skilled at writing targeted and persuasive copy. She’s yet to master sign language and telepathy, but she is very intuitive and her communication skills are right up there.