So it is critical that you create an effective open day marketing campaign to get as many prospective parents to your school as possible. We know what makes an effective open day campaign – it’s key messages, good creative, targeted placement and effective use of marketing budget. We also know what outcomes you are looking for – primarily enrolment – but specifically:
How do you craft your open day campaign to ensure those reasons are integral to your message and you are selected as a school to visit?
It’s all about demonstrating why your school is a contender – distilling your unique differences and ensuring your open day delivers on those reasons!
That’s where we come in. We can help you develop strategies for your open day itself and then create a unique marketing campaign to your desired target audience to ensure it is a success.
*2016 Independent Schools Research.