Scots PGC Website
Designing and developing The SCOTS PGC College website was the final project in our total rebrand for the regional co-ed school located in Warwick on the southern Queensland downs.
The key objectives for the website were to showcase the school’s brand positioning and key attributes whilst providing an effective tool for enrolment enquiries and school community engagement.
The fully responsive website was designed using a mix of WordPress and custom templates and features simple two-click navigation and clear calls-to-action on every page.
The DesignbyLook team executed all elements of the site from strategy, design and development, to photography and copywriting.
The website is the hero marketing tool for the school’s new ‘I Believe’ brand campaign which showcases the key brand benefits students get from attending SCOTS. DesignbyLook developed the new brand identity as well as an integrated suite of marketing materials. Key to the project was new hero photography across all aspects of school life.
DesignbyLook’s Managing Director, Brady Downes, said the website is a great example of best practice in all elements of our work: strategy, design, website development, copywriting, publications and collateral.
SCOTS PGC College Development Manager, Deeka Low, said the website enables the school to effectively position itself to potential students and their families within Australia or internationally.
She said, “We are pleased to have such a dynamic website to distinguish ourselves from other private day and boarding schools within the region. More importantly we now have the tools to drive enrolment enquiries and be a valuable source of information for current families.”
The website reflects what can be achieved when both an agency and client work closely together on strategy, branding, design, content delivery and development.
Visit the SCOTS PGC Website